Brigada Mass Media Corporation

Type	Private
Industry	Mass media
Founded	October 18, 2005
Headquarters	Brigada Complex NLSA Road, Brgy. San Isidro, General Santos, Philippines National Broadcast Center 5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati, Philippines
Key people	Elmer Catulpos (Chairman and CEO, Brigada Group of Companies) Yelcy Catulpos (Executive Vice President) Aimee Jean Abelis (COO) Cresenciano Pedrola, Jr. (General Manager) Erine Gale Dejecacion (Assistant General Manager)
Subsidiaries	Baycomms Broadcasting Corporation Brigada Healthline Dynamic Force Security Agency Brigada Pharmacy
Website	http://brigada.ph

BrigadaTV

Type	Broadcast television network
Country	Philippines
Broadcast area	Philippines
Owner	Brigada Group of Companies
Launch date	October 18, 2012
Picture format	480i (4:3 SDTV) 16:9 (1080i, HDTV)
Language	Filipino (main) English (secondary)

Brigada Mass Media Corporation (BMMC) is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the Soccsksargen area as a national network with its array of Brigada News FM stations. BMMC is part of Brigada Group of Companies of entrepreneur Elmer Catulpos which also maintains three newspaper editions in Mindanao, one TV station, distribution of herbal food supplements, medicines, cosmetics and engine care products, a drug pharmacy, a garden resort and two private security agencies.^[1]

Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati.

History

It all started with the publication of Brigada News Philippines, first named as Brigada Tolendoy News and Tips, an internet café-based, one-color, 6-page and comic-sized tabloid on October 18, 2005, with a circulation in General Santos. The tabloid had generated approximately 1,000 printed copies of its maiden issue.

It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos.

Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region. As of October 18, 2023, the newspaper has stopped its circulation.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.^[2]

In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.

In January 2012, it expanded its operations once more to television with Brigada News TV 46 (now on Channel 39), Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. Since December 2015, Brigada News TV moved to UHF channel 34, until September 2019 when it moved to its present Channel 39, with 10,000 watts of power.

Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.^[3]

In April 2014, Brigada News FM National Offices in Makati was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National, which later moved to Mareco-owned 105.1 in July 2023, and completing the three broadcast centers of the network, Manila, Cebu and General Santos.^[4]

As of 2017, BMMC now has 40 owned and operated stations in the country, larger than its main all-news competitor Radyo5 News FM but is ahead of another news/talk radio competitor Radyo Bandera.

Brigada News FM

Brigada TV

Analog Free TV

Digital Free TV

Cable TV

Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation. Brigada Healthline products are also aired as an early morning blocktimer on 91.5 Win Radio Manila as of 2017.^[7]

• Power Cells Herbal Capsule
• Drivemax Herbal Dietary Supplement Capsule
• Guard-C 500 mg Capsule (Ascorbic Acid as Calcium Ascorbate)
• Power Cells Liniment
• NutriCleanse Herbal Capsule
• Power Cells Soya Coffee
• Fast Relax Ibuprofen-Paracetamol Capsule
• Panamed Mefenamic Acid Capsule
• CuraMed Herbal Dietary Supplement Capsule
• Maxan Mangosteen-Xantone Capsule
• Maxan 8 in 1 Coffee
• DriveMax Adult Coffee
• Hard Bull Dietary Supplement Capsule for Men
• YummyVit Syrup and Capsule
• Bossing Premium Detergent
• Bridgette Cosmetics
• Lala Cosmetics
• AeroLube Engine Treatment Oil
• Nigari

References

External links

• Brigada Website