Cliché Magazine
editor-in-chiefQuavondo Nguyen
CategoriesFashion, music, culture, entertainment
FrequencyMonthly
Circulation600,000+
Founded2009
CountryUnited States
LanguageEnglish
Websitehttp://www.clichemag.com

Cliché Magazine is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture.[1] Based in Los Angeles and Las Vegas, Cliché Magazine releases issues monthly, exclusively on digital platforms.

Basic information

The magazine was founded by former[2] editor-in-chief Jeremy Fall and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer.[3] According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3][4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.[5][6]

Richard Corbett became the new proprietor of Cliché[7] in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine[7] In October 2012, Wilson Greene joined the Cliché team [7] as a managing partner and COO. Greene is responsible for managing the day-to-day operations and providing strategic direction for the company. In May 2012, Cliché added Quavondo Nguyen to their team as Creative Director. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, Cliché relaunched with a new identity, including a new logo, a new website, and a new magazine look and feel. Quavondo is also the head photographer. He left Cliché in 2018 but returned in 2020 as editor-in-chief.

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In line with its eco-friendly mission and in light of the online publication boom, Cliché's print issues were in high demand.[6][9] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[10]

Furthermore, its August 2009 issue, titled "The Green Issue," focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.[11]

Other brands

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional, more personal content between issues.[12][13] Now all blog posts can be found directly on the site.

Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.[14]

Cover models

Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,[15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, and alternative band The Maine.[8]

References

  1. ↑ "About Cliche Magazine". ClicheMag.com. Retrieved December 1, 2021.
  2. ↑ "Caught: Technology's Next Revolution". ClicheMag.com. January 2, 2012. Archived from the original on April 26, 2012.
  3. 1 2 "WeTheUrban Interview: Cliché Magazine's Jeremy Fall". WeTheUrban.com. March 29, 2011. Archived from the original on October 6, 2011.
  4. ↑ Stark, Robyn (May 2, 2011). "Catching Up with the Editor-In-Chief of Cliché Magazine". Stream.Fidoo.com. Archived from the original on October 12, 2011.
  5. ↑ "Dirk Mai: Fashion Photographer On The Rise". Minx Men. May 27, 2009. Archived from the original on March 23, 2010.
  6. 1 2 "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. Archived from the original on October 4, 2011. Retrieved October 21, 2011.
  7. 1 2 3 "About". ClicheMag.com. Archived from the original on May 29, 2012.
  8. 1 2 https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/. Archived from the original on February 15, 2010. Retrieved March 15, 2010. {{cite web}}: Missing or empty |title= (help)
  9. ↑ Mabasa, Daniel (July 21, 2009). "Launch of Cliché Magazine". Your Daily Thread. Archived from the original on January 16, 2010.
  10. ↑ Smith, Steve (October 22, 2009). "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. Archived from the original on October 2, 2011.
  11. ↑ https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/. Archived from the original on February 20, 2010. Retrieved March 15, 2010. {{cite web}}: Missing or empty |title= (help)
  12. ↑ Moran, Corey (October 30, 2009). "FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue". FashionIndie.com. Archived from the original on November 3, 2009.
  13. ↑ "Hello Kitsch by ClichéMagazine". Hello Kitsch | Cliché Magazine Blog. Archived from the original on May 26, 2010.
  14. ↑ "Cliché TV". ClicheTV.tv. Archived from the original on January 8, 2014.
  15. ↑ "Former Paris BFF Finally Talks About Split". StarzLife.com. July 17, 2009. Retrieved October 21, 2011.
  16. ↑ Archived September 6, 2009, at the Wayback Machine
  17. ↑ https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/. Archived from the original on February 27, 2010. Retrieved June 23, 2015. {{cite web}}: Missing or empty |title= (help)
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