Lotte Chilsung Beverage Co., Ltd.
Native name
롯데칠성음료 주식회사
TypePublic
KRX: 005300
FoundedMay 1950 (1950-05) (original)
December 1974 (1974-12) (current form)
Headquarters
Seoul
,
South Korea
Key people
Yun gie Park
ParentLotte Corporation
Websitelottechilsung.co.kr
Chilsung Cider Zero

Lotte Chilsung Beverage Co., Ltd. (Korean: 롯데칠성음료 주식회사; RR: Rotde Chilseong Eumnyo Jusik Hoesa) is a drink manufacturer in South Korea affiliated with Lotte Corporation. The company's name, Chilsung (Korean: 칠성; Hanja: 七星; RR: Chilseong), signifies "Big Dipper" or seven stars, and its logo displays seven stars aligned in a row.[1]

History

Founded in May 1950 as Dongbang Beverage Company and beginning with the launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously launching products in carbonated drinks, juices, coffee, tea, and water.[2]

In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In the mid-1970s, the company began to acquire an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, the manufacturer grew to be the largest beverage company in Asia, holding 35% of the domestic market share. Lotte Chilsung continued to grow signing a contract with Gatorade in 2001 and then 4 years later entering the Chinese market.[3]

In 2019, internal director Shin Dong-bin was arrested for bribery and served a 30 month sentence.[4] He was later reappointed to the same position. In 2021, Lotte Chilsung was fined almost 1 million usd for violating antitrust regulations by the Korean Fair Trade Commission.[5]

Products

Carbonated drinks

Vending machines with Chilsung Cider advertisement

Lotte Chilsung Beverage sells several brands of carbonated drinks. The company has been exporting its Chilsung Cider to Vietnam since 1966 and has established partnerships with major entities like Pepsi. In the late 1990s, it had captured 35% of the market, making it the largest beverage company in Asia.

Juices

A can of Sac Sac

Lotte Chilsung Beverage currently produces a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based, Del Monte, and now manufactures the Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.

Coffee and tea

The lineup in coffee include Let's Be, South Korea's No. 1 canned coffee; Cantata, a coffee blend made with Arabica beans from plantations worldwide; and black tea drinks Ceylon Tea and Lipton.

Other beverages/bottled water

Other beverages range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the sports drink Gatorade, the carbonated water Trevi, the purified water Icis, and France-imported Evian and Volvic.[6]

Alcoholic drinks

Lotte Chilsung Beverage has been marketing Scotch Blue, Korea's local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other alcoholic drinks include Cheoeumcheoreom ("Like the first time"), which is the world's first soju made of alkaline-reduced water, cheongju Baekhwasubok, plum liquor Seoljungmae Plus, and South Korean wine Majuang.[7]

See also

References

  1. ↑ Cho, Hyee-su (May 19, 2019). "[Behind the Brand: 1] Lotte inspired by a Goethe heroine; Naver helps us navigate". The Korea Herald.
  2. ↑ "LOTTE Chilsung Beverage Co Ltd". lottechilsung.tradekorea.com. Retrieved 2023-08-31.
  3. ↑ "History". Lotte Chilsung Beverage (in Korean). Retrieved 2023-09-02.
  4. ↑ "Shin Dong-bin reappointed internal director of Lotte Chilsung Beverage". koreajoongangdaily.joins.com. 2023-03-22. Retrieved 2023-09-02.
  5. ↑ Soo-yeon, Kim (2021-04-06). "Lotte Chilsung fined 1 bln won over unfair practice". Yonhap News Agency. Retrieved 2023-09-02.
  6. ↑ "volvic - company info - about us". 2009-06-21. Archived from the original on 2009-06-21. Retrieved 2023-02-06.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  7. ↑ Service (KOCIS), Korean Culture and Information. "The first Korean wine, Majuang : Korea.net : The official website of the Republic of Korea". www.korea.net. Retrieved 2023-02-06.
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