Twirl
Product typeConfectionery
OwnerCadbury
CountryIreland
Introduced1985 (Ireland)
1987 (UK)
Related brandsList of Cadbury products

Twirl is a chocolate bar manufactured by the British chocolate brand Cadbury. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was released in the UK two years later as a twin-finger bar.[1] It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products.[2] Twirl consists of two Flake-style fingers covered in milk chocolate.

Variations

Cadbury also produce a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl-like chocolates.

As of 2023 there is also a multipack version containing 5 single Twirl bars. This 5-pack weighs 107.5 grams, each bar weighing exactly 21.5 grams. This is a reduction in weight relative to the previously available 34 gram, 4-bar multipacks of 21%.

In late 2019, Cadbury launched an orange flavoured variety of Twirl in the UK. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.[3] In August 2020, Cadbury announced the return of the Orange Twirl. Consumers could join a pre-sale on Twitter to get access to the first new bars,[4] while stores began to stock them in September.[5] In February 2021, the Orange Twirl became a permanent product.

In June 2022, Cadbury launched a new flavour, Twirl Caramel.

In May 2023, Cadbury launched the Twirl Mint.[6]

References

  1. ↑ "Cadbury History Timeline: 1987". Cadbury. Archived from the original on 2 October 2022. Retrieved 2 October 2022.
  2. ↑ "Cadbury: Twirl". Archived from the original on 2011-09-07. Retrieved 2011-08-24.
  3. ↑ "Retailers struggle to meet demand for limited edition Twirl Orange". Archived from the original on 2020-09-28. Retrieved 2020-08-21.
  4. ↑ "5,000 people queue for returning chocolate orange Twirl pre-sale". Archived from the original on 2020-08-19. Retrieved 2020-08-21.
  5. ↑ "Cadbury brings back Orange Twirl bars". Archived from the original on 2020-08-19. Retrieved 2020-08-21.
  6. ↑ "Cadbury Launches Twirl Mint bars". May 2023. Archived from the original on 2023-05-17. Retrieved 2023-05-17.


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