Brit + Co
TypePrivate
IndustryInternet commerce and media
Founded2011
FounderBrit Morin
Headquarters
San Francisco
ServicesMedia company
Websitebrit.co

Brit + Co is a website and lifestyle brand targeted at women. The company was founded by Brit Morin in 2011.[1]

History

Brit + Co was founded in late 2011 by Brit Morin, who served as CEO.[1]

In January 2018, the company hired Jill Braff, a former general manager of Ellen Digital Ventures, as its new president.[2][3] Jeff Jones, former Target CMO and Uber President, joined the company as an advisor in 2017.[4][5][6]

In April 2019 it was announced that the company was laying off most of its staff as part of a reorganization. The company had exhausted all the capital it had raised, and as a result had to be restructured in bankruptcy.[2][7]

In June 2020, Brit + Co launched women's business accelerator Selfmade to support women disproportionally impacted by the pandemic.

Funding & acquisitions

By 2017, it was reported that Brit + Co had received $45 million in venture capital funding from investors like Verizon Ventures and Marissa Mayer.[3][8]

The company raised $1.25 million in initial seed funding in April 2012. The following year, it closed funding rounds with $6.3 million in Series A funding, led by Oak Investment Partners.[9]

Led by Intel Capital, the company received $20 million in Series B funding in 2015, allowing them to make their first acquisition of a DIY app called Snapguide.[10]

Experiential

Re:Make

Launched in 2013, Re:Make was a conference and festival aimed at young women who want to be more creative in every aspect of their lives.[11] More than 15,000 visitors attended Re:Make 2016.[12]

Holiday House

The Brit + Co Holiday House was an annual pop-up event held in San Francisco for several years, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by method.[13]

References

  1. 1 2 Marikar, Sheila (2013-12-04). "A Millennial D.I.Y.-er With the Digitized Touch". The New York Times. ISSN 0362-4331. Retrieved 2017-05-31.
  2. 1 2 "Brit + Co had a round of layoffs this month as part of a 'reorganization'". TechCrunch. Retrieved 2019-07-18.
  3. 1 2 "Brit + Co Taps Ellen Digital Ventures Veteran as President (Exclusive)". The Hollywood Reporter. 8 January 2018. Retrieved 2019-07-18.
  4. ↑ Roof, Katie (18 May 2017). "Brit + Co raises $15 million to grow its media and merchandise businesses". TechCrunch. Retrieved 2017-05-31.
  5. ↑ Rao, Leena. "Verizon Ventures Invested In This Home and Recipe Website". Fortune. Retrieved 2017-05-31.
  6. ↑ Spangler, Todd (2017-05-18). "Verizon Ventures Leads $15 Million Investment in Digital Media Firm Brit + Co". Variety. Retrieved 2017-05-31.
  7. ↑ Pereira, Alyssa; SFGATE (2019-04-25). "Brit + Co., online publication for women headquartered in SF, announces significant layoffs". SFGate. Retrieved 2019-07-18.
  8. ↑ Co, Brit +. "Brit + Co Raises $15 Million In Series C Funding". www.prnewswire.com (Press release). Retrieved 2019-07-18.
  9. ↑ Taylor, Colleen (26 June 2013). "Brit + Co. Nabs $6.3M Series A Led By Oak Investment Partners To Go Big On Its Tech Media Hub For Makers". TechCrunch. Retrieved 2017-05-31.
  10. ↑ Lunden, Ingrid (9 June 2015). "Brit+Co Confirms $20M Raise Led By Intel, Acquires How-To App Snapguide". TechCrunch. Retrieved 2017-05-31.
  11. ↑ Keeshin, Matthew (2016-09-30). "Brit + Co Unleashes Creativity at Re:Make 2016". Dwell. Retrieved 2017-05-31.
  12. ↑ Bloom, Jonathan (2016-10-01). "Re:Make Summit lets creative people to try hand at different art". ABC7 San Francisco. Retrieved 2017-05-31.
  13. ↑ Bloom, Jonathan (2016-12-10). "Make gifts at San Francisco's 'Holiday House'". ABC7 San Francisco. Retrieved 2017-05-31.
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