Bravia
OwnerSony Group Corporation
Typemainly LCD, LED & OLED HDTV
Retail availability2005–present
Menu interface
PredecessorSony WEGA
Related articlesHDTV
Sony
ProductionTokyo, Japan
London, England
Mexico City, Mexico
Sydney, Australia
New York City, United States
Shanghai, China
Hong Kong, China
Singapore
Istanbul, Turkey

Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony, and is used for its television products. Its name is a backronym for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA," which Sony used for their LCD TVs until summer 2005 [2] [3] (early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker). In 2014 (on the part of Sony President and CEO Kasuo Hirai's plans to turn Sony around), BRAVIA was made into a subsidiary rather than simply a brand of products.

BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are assembled from imported parts in Brazil, Spain, China, Malaysia, and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, in the research and development department at the Sony de Mexico facility in Baja California, Mexico, and at the Sony Europe facility in Nitra, Slovakia.

The brand was also used on mobile phones in North American, Japanese, and European markets as of 2007.[1]

Bravia's Flagship X series in October 2008. From left to right: XBR8, XBR7 and XBR6 (North American model type)

Product range

BRAVIA KDL-46X2000 LCD
TV LCD
Sony's BRAVIA series HDTV

TVs

In May 2013 Sony introduced their first 4K BRAVIA TV models smaller than X900 from late 2012. In May 2015, Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available,[2][3] Sony's Android TVs are now integrated with the Google Assistant for controlling home automation and voice commands.[4]

In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube.[5]

Sony introduced their first 4K Ultra HD OLED Android TV under the BRAVIA brand, named as the A1E in January 2017[6] with an X1 Extreme processor.[7] The A8F was the next OLED TV introduced by Sony at CES 2018.[8][9][10] At IFA 2018, the A9F with an X1 Ultimate processor was unveiled.[11][12][13] In 2019, Sony introduced newer version 4K OLED models, A8G and the Master Series A9G, followed by the A8H in 2020. For 2021 Sony offered the world's first cognitive intelligence TVs with its latest XR A.I. Cognitive Processor in the new A80J and Master Series A90J.[14]

Accessories

In April 2007, Sony launched the BRAVIA TDM-IP1,[15] a docking cradle to permit playback of audio and video hosted on an Apple iPod on a BRAVIA model television.

Current accessories available include a Skype camera (CMUBR100) and Wi-Fi adapter (UWABR100).[16]

Sony Bravia Internet TV and Video

Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity).[17] 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.

Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US. It plans to revolutionize IPTV.[18]

XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008.

The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.

The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8)[19] was released on September 29, 2008. The second model, the 55" (KDL-55XBR8)[20] became available for order in October 2008.

In the United Kingdom, recent Bravia Televisions also include YouView built in, which gives users access to an interactive EPG in addition to on-demand services from the BBC and ITV incorporated into a single search menu.[21]

Green TV

For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from carbon dioxide emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.[22][23]

Mobile phones

BRAVIA-branded Sony Ericsson smartphone for the Japanese market (Docomo FOMA SO906i, released 2008)

Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its Sony Mobile Communications, starting with the Xperia arc model in 2011. Subsequent flagship models of Sony's smartphone range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine.

In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch 1seg terrestrial television.

A picture of a Sony logo during turning On with the Sony BRAVIA.
The Sony logo, as it appears on startup on a BRAVIA TV
FOMA SO903iTV (Released in June 2007)
FOMA SO906i (Released in June 2008)
FOMA SO-01C (Sony Ericsson Xperia Arc) (Released in March 2011)
U1 (Released in December 2009)
S004 (Released in May 2010)
S005 (Released in November 2010, successor of S004)

Internals

The LCD panels within BRAVIA TVs are manufactured by Sony Corporation with a special architecture. Since 2010, the high end Bravia LX, HX and selected NX series use a 10th gen Sony Bravia ASV panel. The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.

Many Sony televisions with USB connectivity run Linux.[24]

Upgrading and maintenance

The software can be upgraded via a USB type A interface labeled "DMEx / service only" and via the Internet for later models.

2006–2007 models may be updated using a memory stick or USB. Depending upon the country and TV standard the tuner may need a service device to update it.

It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours.[25] A free upgrade is available.[26]

Uses and features

  • Can be used to watch live TV
  • Can stream original contents from streaming apps
  • It is supported by Dolby audio

Region locking

Sony TVs sold in 2019 and earlier are region locked, which limited apps and media to be playable only in the same region that the TV was purchased from. However, as of 2020, with the release of the H series BRAVIA TVs, this is no longer the case, and any language can now be selected.[27]

Language table

The two letters after the Sony TV codename in the build number denote the region.

List of supported languages for 2019 and earlier Sony TVs
Language Native Name JP[28] UC[29] SA[30] EU[31] PA[32] CN[33] HK TW[34]
Afrikaans Afrikaans No No No No Yes No No No
አማርኛ Amharic No No No No Yes No No No
العربية Arabic No No No Yes Yes No No No
অসমীয়া Assamese No No No No Yes No No No
Azərbaycan Azerbaijani No No No No Yes No No No
Беларуская Belarusian No No No Yes No No No No
Български Bulgarian No No No Yes No No No No
বাংলা Bangla No No No No Yes No No No
Bosanski Bosnian No No No Yes No No No No
Català Catalan No No No Yes No No No No
Čeština Czech No No No Yes No No No No
Dansk Danish No No No Yes No No No No
Deutsch (Österreich) German (Austria) No No No Yes No No No No
Deutsch (Schweiz) German (Switzerland) No No No Yes No No No No
Deutsch (Deutschland) German (Germany) No No No Yes No No No No
Deutsch (Liechtenstein) German (Switzerland) No No No Yes No No No No
Ελληνικά Greek No No No Yes No No No No
English (Australia) English (Australia) No No No No Yes No No No
English (Canada) English (Canada) No Yes No No No No No No
English (United Kingdom) English (United Kingdom) No No No Yes Yes Yes Yes Yes
English (India) English (India) No No No No Yes No No No
English (New Zealand) English (New Zealand) No No No No Yes No No No
English (Singapore) English (Singapore) No No No No Yes No No No
English (United States) English (United States) Yes Yes Yes No No No No No
Español (España) Spanish (Spain) No No No Yes No No No No
Español (México) Spanish (Mexico) No Yes No No No No No No
Español (Estados Unidos) Spanish (United States) No Yes Yes No No No No No
Eesti Estonian No No No Yes No No No No
Euskara Basque No No No Yes No No No No
فارسی Persian No No No No Yes No No No
Suomi Finnish No No No Yes No No No No
Français (Belgique) French (Belgium) No No No Yes No No No No
Français (Canada) French (Canada) No Yes No No No No No No
Français (Suisse) French (Switzerland) No No No Yes No No No No
Français (France) French (France) No No No Yes Yes No No No
Galego Galician No No No Yes No No No No
ગુજરાતી Gujarati No No No No Yes No No No
हिन्दी Hindi No No No No Yes No No No
Hrvatski Croatian No No No Yes No No No No
Magyar Hungarian No No No Yes No No No No
Indonesia Indonesian No No No No Yes No No No
Íslenska Icelandic No No No Yes No No No No
Italiano (Svizzera) Italian (Switzerland) No No No Yes No No No No
Italiano (Italia) Italian (Italy) No No No Yes No No No No
עברית Hebrew No No No Yes No No No No
日本語 Japanese Yes No No No No No No No
Қазақ тілі Kazakh No No No Yes No No No No
ខ្មែរ Khmer No No No No Yes No No No
ಕನ್ನಡ Kannada No No No No Yes No No No
한국어 Korean No No No No Yes No No No
Кыргызча Kyrgyz No No No No Yes No No No
ລາວ Lao No No No No Yes No No No
Lietuvių Lithuanian No No No Yes No No No No
Latviešu Latvian No No No Yes No No No No
Македонски Macedonian No No No Yes No No No No
മലയാളം Malayalam No No No No Yes No No No
Монгол Mongolian No No No No Yes No No No
मराठी Marathi No No No No Yes No No No
Melayu Malay No No No No Yes No No No
မြန်မာ Burmese No No No No Yes No No No
Norsk bokmål Norwegian Bokmål No No No Yes No No No No
नेपाली Nepali No No No No Yes No No No
Nederlands (België) Dutch (Belgium) No No No Yes No No No No
Nederlands (Nederland) Dutch (Netherlands) No No No Yes No No No No
ଓଡ଼ିଆ Odia No No No No Yes No No No
ਪੰਜਾਬੀ Punjabi No No No No Yes No No No
Polski Polish No No No Yes No No No No
Português (Brasil) Portuguese (Brazil) No No Yes No No No No No
Português (Portugal) Portuguese (Portugal) No No No Yes Yes No No No
Română Romanian No No No Yes No No No No
Русский Russian No No No Yes Yes No No No
සිංහල Sinhala No No No No Yes No No No
Slovenčina Slovak No No No Yes No No No No
Slovenščina Slovenian No No No Yes No No No No
Shqip Albanian No No No Yes No No No No
Српски (ћирилица) Serbian (Cyrillic) No No No Yes No No No No
Srpski (latinica) Serbian (Latin) No No No Yes No No No No
Svenska Swedish No No No Yes No No No No
Kiswahili Swahili No No No No Yes No No No
தமிழ் Tamil No No No No Yes No No No
తెలుగు Telugu No No No No Yes No No No
ไทย Thai No No No No Yes No No No
Filipino Filipino No No No No Yes No No No
Türkçe Turkish No No No Yes No No No No
Українська Ukrainian No No No Yes No No No No
اردو Urdu No No No No Yes No No No
O’zbek Uzbek No No No No Yes No No No
Tiếng Việt Vietnamese No No No No Yes No No No
中文 (简体) Chinese (Simplified) No No No No Yes Yes No No
中文 (香港) Chinese (Hong Kong) No No No No Yes No Yes No
中文 (繁體) Chinese (Traditional) No No No No Yes No No Yes
IsiZulu Zulu No No No No Yes No No No

References

  1. ↑ "FOMA Spring 2007 Gallery: SO903iTV". NTT DoCoMo. Archived from the original on 2009-09-01. Retrieved 2007-08-09.
  2. ↑ "Sony Electronics Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup" (Press release).
  3. ↑ "Sony's Android-powered 4K TVs and new soundbars are coming in May". 20 April 2015.
  4. ↑ "Smart Home Features: Smart TV Apps, Internet, Streaming & More". Retrieved 2018-10-26.
  5. ↑ Sony removes Youtube app from 50 BRAVIA smart TV models - Myce.com
  6. ↑ "Sony Unveils its Latest Products at CES 2017". Sony Global - Sony Global Headquarters. Retrieved 2018-10-26.
  7. ↑ "Sony starts rolling out its XBR-A1E OLED TVs sooner than expected - and cheaper too | OLED-Info". www.oled-info.com. Retrieved 2018-10-26.
  8. ↑ Sony (2018-01-08), Sony's Press Conference at CES 2018, retrieved 2018-10-26
  9. ↑ Preston, Dominic. "Sony at CES 2018: what was announced". Tech Advisor. Retrieved 2018-10-26.
  10. ↑ "Sony Announces New OLED and LCD 4K HDR TV Series with Refined Picture Quality and Enhanced User Experience". Mynewsdesk. Retrieved 2018-10-26.
  11. ↑ "Sony A9F | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)". Sony. Retrieved 2018-10-26.
  12. ↑ Sony Europe (2018-08-30), IFA 2018 – Sony press conference, retrieved 2018-10-26
  13. ↑ "Sony IFA 2018 News and Live Stream Product Announcements | Sony US". www.sony.com. Retrieved 2018-10-26.
  14. ↑ "BRAVIA XR–World's first TV with cognitive intelligence". Sony. Retrieved 2021-09-14.
  15. ↑ "Sony introduces BRAVIA TDM-IP1 iPod dock". Engadget. Archived from the original on 2007-05-22. Retrieved 2007-04-15.
  16. ↑ Sony Accessories – Official Site.
  17. ↑ "Sony Unveils Blu-ray Decks, Bravia IPTVs - 2009-03-03 03:00:00 | TWICE". Archived from the original on 2012-04-06. Retrieved 2011-11-13.
  18. ↑ Sony Google TV, hands on Archived October 29, 2011, at the Wayback Machine – CNET.
  19. ↑ "Cheap Flat Screen TV 2014 – Best Buy for the Money". 12 January 2014.
  20. ↑ "Small LCD TV – Perfect TV for Every House". 21 January 2014.
  21. ↑ "YouView: Overview, Setup and User Guide | Sony UK". www.sony.co.uk. Retrieved 2020-05-19.
  22. ↑ www.iht.com, Sony develops green flat-panel TV to woo ecological consumers
  23. ↑ gmanews.tv/story, Sony woos ecological consumers with new flat-panel TV Archived January 6, 2010, at the Wayback Machine
  24. ↑ "GPL and LGPL notices for several Sony TV models". Archived from the original on 2011-12-02. Retrieved 2012-01-02.
  25. ↑ Brandon Hill. "Over 400,000 Sony BRAVIA TVs Found To Be Defective". Daily Tech. Archived from the original on 2007-09-30. Retrieved 2007-04-15.
  26. ↑ "Update My TV". Sony. Archived from the original on 2007-04-27. Retrieved 2007-04-15.
  27. ↑ Sony | How To Set Up Your Sony TV With Google TV For The First Time, retrieved 2022-02-22
  28. ↑ 【TV機能編】本当に良いテレビなのか!? X90J 購入してみた結果... 前モデルと比較！ SONY BRAVIA 50X90J PS5 4K実写レビュー Dゲイル ソニー ブラビア X90J, retrieved 2022-02-22
  29. ↑ Sony A80J OLED Unboxing, Setup, First Impressions | Sony XR65-A80J, retrieved 2022-02-22
  30. ↑ Latest model of Sony TV KD-55X80J | ANDROID| BEST BUY| 2021 released..., retrieved 2022-02-22
  31. ↑ 65" Sony A90J OLED, detailed unboxing,setup & demonstration, retrieved 2022-02-22
  32. ↑ Sony X85J TV Review 2021 | Unboxing And First Look | Sony 85" | Google TV | Sonu | Vandana, retrieved 2022-02-22
  33. ↑ 索尼2021旗舰4K液晶电视X95J开箱！, retrieved 2022-02-22
  34. ↑ 麥士音響｜ 新手設定沒煩惱🙂 - 2021 SONY電視初步設定教學, retrieved 2022-02-22


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