Pasteur Street Brewing Company

Vietnam has an established beer culture that emerged during French colonisation.[1] Beer in Vietnamese is bia, calqued from French bière. Some beer brands or beer types that are popular in Vietnam include Bia Saigon, Bia Hanoi, bia hơi, Heineken beer, and Tiger Beer.[2]

Macro breweries

Vietnam's beer market is fragmented, with a range of breweries controlling different market segments in different areas of the country.[3]

The most dominant with 43% market share is Sabeco Brewery, which produces a portfolio of lagers (notably the Bia Saigon range and 333 Beer), and is strongest in the south of the country. Heineken N.V. (producing their eponymous beer Heineken, Tiger Beer and historic domestic brand Larue), Habeco (based in the north of Vietnam, producing Hanoi Beer), and Carlsberg Group (which is best known for Huda Beer), control 25%, 15% and 8% of the national beer market respectively.

Despite being one of its most popular markets, Heineken delayed launching their non-alcoholic "Heineken 0.0" beer for four years in Vietnam, launching it with a major marketing campaign in early 2020.[4]

Vietnam's beer output increased from 3.4 billion litres in 2015 to 4.4 billion litres in 2019.[5][6]

Imported beers

Vietnam imports beers from various countries. Belgian bottled beers include Trappiste, Chimay, Leffe, Hoegaarden. Some examples of German/Austrian bottled beers that Vietnam imports include Münchner Hofbräu, Warsteiner, Paulaner, Bitburger, Edelweiss, and Köstritzer. Beers from Russia and the Czech Republic are also imported to Vietnam.[7]

Microbreweries and craft beer

Vietnam's craft beer scene is rapidly growing: out of 98 active breweries in Vietnam,[8] the majority are independently owned microbreweries.

A range of smaller microbreweries were formed in the 1990s, as Vietnamese studying or working abroad returned with enthusiasm for European beer styles like Czech pilsners and German wheat beers.[9]

The second wave of microbreweries emerged in the mid 2010s. The first to launch commercially was Platinum, a Ho Chi Minh City based brewery producing Australian styles of ales. Since then, a range of other craft breweries have launched who now produce commercial quantities and distribute both domestically and internationally.

Notable examples of Vietnamese breweries that have expanded onto the international stage include Pasteur Street Brewing Company[10] (which operates a nationwide chain of taprooms[11]), Heart of Darkness (which is among the most active exporters to countries like Hong Kong & Singapore),[12] and East West Brewing Company.

Other notable breweries around Vietnam include 7 Bridges Brewing (Danang & Hanoi), Furbrew (Hanoi), Turtle Lake Brewing Company (Hanoi) and Winking Seal (Ho Chi Minh City).

References

  1. ↑ "Vietnam's Alcoholic Beverage Industry". Vietnam Briefing News. 2018-02-09. Retrieved 2023-06-06.
  2. ↑ "10 most famous beer brands in Vietnam - Vietnamdrive". www.vietnamdrive.com. Retrieved 2023-06-06.
  3. ↑ "Vietnam: output market share of major beer companies 2019". Statista. Retrieved 2021-03-15.
  4. ↑ VnExpress. "Heineken turns blue with a non-alcoholic lager Heineken 0.0 - VnExpress International". VnExpress International – Latest news, business, travel and analysis from Vietnam. Retrieved 2020-06-02.
  5. ↑ Khanh, Vu Trong (6 January 2015). "Vietnam Primed to Share More Beers With Neighbors in Southeast Asia". wsj.com. Retrieved 22 January 2016.
  6. ↑ "BarthHaas Report" (PDF) (2019/2020). Archived from the original (PDF) on 23 May 2021. Retrieved 15 March 2021. {{cite journal}}: Cite journal requires |journal= (help)
  7. ↑ "List of beers in Vietnam | Beervn.com". Archived from the original on 2015-07-08. Retrieved 2015-08-16.
  8. ↑ "Vietnam Breweries". RateBeer. Retrieved 2020-03-28.
  9. ↑ "Where to Get Pilsner and Diplomatic Advice in Ho Chi Minh City". Roads & Kingdoms. 2017-01-05. Retrieved 2021-03-15.
  10. ↑ "Pasteur Street Brewing". Bia Crafted In Vietnam. Retrieved 2020-03-28.
  11. ↑ "Craft Beer in Saigon (HCMC) Guide". Beer Asia. 2019-12-06. Retrieved 2020-03-28.
  12. ↑ "Enter the Darkness". Retrieved 2020-09-29.
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