Australis Aquaculture, LLC is a producer and marketer of ocean-farmed barramundi, headquartered in Greenfield, Massachusetts, which is solely focused on offshore aquaculture, and operates its own barramundi farm in Vietnam.[1] Australis is widely considered responsible for popularizing barramundi in North America.[2]

History

Australis co-founder and CEO Josh Goldman first began experimenting with closed-containment aquaculture in the 1980s while a student at Hampshire College.[3] After graduating, he founded one of the first commercial aquaponics farms, and spend the next fifteen years commercializing closed containment-farming technology as an entrepreneur and consultant. In the early 2000s, Goldman spent three years prospecting for new types of fish to farm and was introduced to barramundi by an Australian entrepreneur.[4] After testing over 30 species of fish in order to determine which was optimal for aquaculture, Goldman chose barramundi because of its low environmental impact, ability to reliably breed in captivity, appealing taste and exceptional nutritional value.[5]

The company was founded in 2004 in Turners Falls, Massachusetts, where it first began producing barramundi using recirculating aquaculture system technology in Western Massachusetts.

Although Australis was able to raise barramundi successfully, one of the largest challenges the company faced was popularizing a relatively unknown fish in the American market.[6] Goldman said: “We were reaching out and building relationships with top chefs who were passionate about sustainability, dietitians who were trying to get people to eat more fish (but often worried about contaminants), and environmentalists whose mission was to protect the oceans.”[7]

In 2004, Australis Aquaculture established its first barramundi farm in Turner Falls, Massachusetts. In 2007, the company expanded its production into Van Phong Bay, in central Vietnam.[8] In September 2018, Australis sold one of its US farms to Great Falls Aquaculture.[9]

Activities

Australis used Recirculating Aquaculture Systems (RAS) technology in its land-based Turner Falls, MA facility to raise barramundi.[10] Australis’ Vietnamese operation uses a combination of on-shore closed containment tanks with off-shore ocean pens.[11]

Australis harvests and processes their fish, selling under its The Better Fish and Clean Harvest brands, as well as private labels. The company’s Vietnamese operations produce primary flash frozen filets and portions which are sold to foodservice distributors and prominent retailers, including the restaurant French Laundry, which first carried Australis Barramundi in 2008,[12] Whole Foods and HelloFresh.[13]

Environmental impact

Part of the barramundi’s sustainability comes from the fact that it can be raised on a predominantly plant-based protein diet without sacrificing the nutritional benefits of the product. According to The Atlantic, “they have the rare ability to transform vegetarian feed into sought-after omega-3 fatty acids. Salmon require as much as three pounds of fish-based feed to put on a pound of meat. Goldman’s barramundi need only half a pound, the bulk of which is made from scraps from a herring processing plant.”[14]

The founder Josh Goldman also launched the venture Greener Grazing he launched to develop Asparagopsis cultures to feed livestock and significantly reduce the associated methane gas emissions.[15] Australis Aquaculture is a longtime partner of the seafood sustainable program Ocean Wise.[16]

References

  1. ↑ "Case Study: The fish have landed - SeafoodSource.com". Archived from the original on 2016-02-01. Retrieved 2016-01-25.
  2. ↑ "Champions 2009 Australis Aquaculture profile". Archived from the original on 2015-09-14. Retrieved 2016-01-25.
  3. ↑ Hampshire College TV (2012-02-10), Hampshire College • Presidential Lecture Series 2012 • Josh Goldman 81F, archived from the original on 2017-03-07, retrieved 2016-01-25
  4. ↑ "Online Extra: Barramundi: The Next Big Fin?". BloombergView. Archived from the original on 2016-02-01. Retrieved 2016-01-25.
  5. ↑ "Australis Aquaculture swimming in business". The Recorder. Archived from the original on 2022-06-04. Retrieved 2016-01-25.
  6. ↑ Jenner, Andrew. "Recirculating aquaculture systems: The future of fish farming?". Christian Science Monitor. ISSN 0882-7729. Archived from the original on 2022-06-04. Retrieved 2016-01-25.
  7. ↑ "Bring on the barramundi". FutureFood 2050. Retrieved 2016-01-25.
  8. ↑ Aquaculture, Australis. "Australis Barramundi Ranked A "Best Choice" For Sustainability". www.prnewswire.com. Archived from the original on 2022-06-04. Retrieved 2016-01-25.
  9. ↑ Lauren Kramer, Smaller RAS farms say size isn’t everything Archived 2022-06-04 at the Wayback Machine, Aquaculturealliance.org, 24 February 2020
  10. ↑ DesMarais, Christina. "5 ways companies are cleaning up fish farming". GreenBiz. Archived from the original on 2022-06-04. Retrieved 2016-01-25.
  11. ↑ "Australis' Vietnam barramundi gets Monterey Bay's 'Best Choice' ranking". Undercurrent News. Archived from the original on 2014-06-06. Retrieved 2016-01-25.
  12. ↑ "Hook, Line, and Sinker: You'll Fall for Australis Barramundi". Marketwire. Retrieved 2016-01-25.
  13. ↑ Matt Craze, Australis Barramundi, Vietnam Archived 2022-06-04 at the Wayback Machine, Undercurrentnews.com, 15 August 2019
  14. ↑ Estabrook, Barry (12 October 2010). "The Anti-Salmon: A Fish We Can Finally Farm Without Guilt". The Atlantic. Archived from the original on 2016-01-28. Retrieved 2016-01-25.
  15. ↑ Lauren Kramer, Beefing up seaweed production to green up beef Archived 2022-06-04 at the Wayback Machine, www.aquiaculturealliance.org, 14 October 2019
  16. ↑ In search of "the better fish": Barramundi Archived 2020-04-07 at the Wayback Machine, Aquablog.ca, 5 November 2019

Further reading

  • Paul Greenberg Four Fish (2010) Penguin Books, hardcover: ISBN 1-594-20256-7, 2011 paperback: ISBN 978-0-14-311946-3
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