Arçelik A.Ş.
TypeAnonim Şirket
BİST: ARCLK
IndustryConsumer electronics, Home appliances
GenreElectronics
Founded1955 (1955)
FounderVehbi Koç
HeadquartersGolden Horn, Sütlüce, Beyoğlu, Istanbul
Area served
Worldwide
Key people
Rahmi Koç (Chairman)
Hakan Bulgurlu (CEO)[1]
ProductsTV sets, refrigerators, washing machines, vacuum cleaners, air conditioners, DVD players, Blu-ray players, home cinema systems, movie projectors, laptops, CD and DVD drives, computer monitors
RevenueIncrease € 6.5 billion (2021)[1]
Increase € 484 million (2021)[1]
Increase € 311 million (2021)[1]
Total assetsIncrease € 5.8 billion (2021)[1]
Total equityIncrease € 1.4 billion (2021)[1]
Number of employees
about 40,000[1]
ParentKoç Holding
Websitewww.arcelikglobal.com

Arçelik A.Ş. is a Turkish multinational household appliances manufacturer which owns Beko and Grundig.

The company engages in the production, marketing and after-sale services of durable goods and their components. Its products include white goods (such as refrigerators, freezers, washing machines, dishwashers) and small home appliances (such as vacuum cleaners, coffee makers and blenders).

Arçelik A.Ş. is active in more than 100 countries including China and the United States through its 13 international subsidiaries and over 4,500 branches in Turkey. The company operates 15 production plants in Turkey, Romania, Russia, China, South Africa and Thailand including refrigerator, washing machine, dishwasher, cooking appliances and components plants.[2] It offers products under its own Eleven brand names, including Arçelik, Beko, Grundig, Dawlance, Altus, Blomberg, Arctic, Defy, Leisure, Arstil, Elektra Bregenz and Flavel.[3][4]

The company is controlled by Koç Holding, Turkey's largest industrial and services group with US$43 billion in consolidated revenues in 2008,[5][6] and is the market leader in Turkey's appliance sector with its Arçelik and Beko brands. It is also the fourth largest household appliances company in Europe[7][8] after BSH Hausgeräte, Electrolux[9] and Indesit.

History

Istanbul Atatürk Cultural Center construction of the aluminium facade, 1960s.

Source:[10]

Arçelik A.Ş. was founded in 1955 by Lütfü Doruk in partnership with Vehbi Koç operating in the Turkish home appliances industry. Arçelik produced its first washing machine in 1959 and its first refrigerator in 1960 at its manufacturing plant in Çayırova, Istanbul.

In 1986, Arçelik A.Ş. went public on Borsa Istanbul.

In 1999, Arçelik and LG Electronics founded the joint-venture Arçelik-LG Klima Sanayi ve Ticaret A.Ş. for manufacturing air conditioning units for the Turkish and global markets.[11]

In 2006, Koç Holding decided to merge their subsidiaries in the home appliances industry under the roof of Arçelik A.Ş. These companies included the Atılım ve Gelişim Pazarlama A.Ş. which marketed Arçelik branded products, Beko Elektronik A.Ş. which marketed Beko branded products and Türk Elektrik Endüstrisi A.Ş. which produced engines and compressors for Arçelik and Beko branded products. The new organization model enabled the company to manage production and sales/marketing activities centrally and to increase productivity.[12]

Arçelik A.Ş. made a series of acquisitions to grow its global presence: Blomberg (2002), Elektra Bregenz (2002), Leisure (2002), Flavel (2002), Arctic (2002), Grundig (2007), Defy (2011), Dawlance (2017), Singer (2019). It also partnered with other multinationals to form alliances: Tata Group in India, Hitachi in several Asia-Pacific markets and Whirlpool Corporation in several European markets.

Global presence

In a move to become one of the leading home appliance manufacturers, Arçelik has created a significant global presence through organic and inorganic growth. While there are some minor local brands in the portfolio, Arçelik can be recognized in most markets with its Beko brand.

EMEA Region

In 2002, Arçelik made a series of acquisitions to grow its presence in the EMEA region: German and Austrian operations of Groupè Brandt which owned Blomberg and Elektra Bregenz brands, UK-based Leisure and Flavel brands and Romanian appliance maker Arctic S.A.[13][14][15]

In 2004, Arçelik acquired German TV and home appliance maker Grundig in a partnership with Alba plc. In 2007, Arçelik became the sole-owner of the Grundig Multimedia B.V. and its eponymous brand.[16][17]

To increase brand recognition, Beko became the sponsor of Watford F.C. during the 2007-2008 and the 2008–2009 seasons. Beko also has been among the sponsors of FC Barcelona since 2014.

In 2011, Arçelik acquired South Africa’s largest appliance maker Defy from Franke for $327M.[18]

In 2022, Whirlpool Corporation has made a strategic review on its EMEA operations due to lower EBIT margins. This resulted in a series of transactions between Arçelik and Whirlpool.[19]

  1. Arçelik acquired Whirlpool’s operations in Middle East and Africa for €20M.
  2. Arçelik acquired Whirlpool’s Turkish manufacturing plants for €78.3M. These plants have an annual production capacity of 1.3 million freezers and 1.4 million washing machines.[20]
  3. Arçelik acquired Whirlpool’s operations in Russia and several other Commonwealth of Independent States (CIS) countries on the wake of Russian invasion of Ukraine. Arçelik is expected to make a series of deferred payments over a 10-year period capped at €220M, based on the net asset value of the business.[21]
  4. Arçelik and Whirlpool decided to merge their European operations under one entity which will be held 75% by Arçelik and 25% by Whirlpool. This new entity will have 11 plants across Italy, UK, Poland, Romania and Slovakia.

APAC Region

In 2015, Arçelik’s first plant in the region started production in Thailand. The plant has a production capacity of 300.000 units per year and is configured to the needs of the Southeast Asian market.[22]

In 2017, Arçelik acquired Pakistan’s Dawlance for $243M.[23]

In 2017, Arçelik and Tata Group has announced a new partnership. Arçelik and Voltas will form a joint-venture in India named Voltbek Home Appliances Ltd. This entity will provide manufacturing, sales, and after-sales services for VoltasBeko branded home appliances (refrigerators, washing machines microwaves, etc.) in India. The partners set an ambitious target to reach $1B revenue and exceed 10% market share in the Indian market over ten years.[24]

In 2019, Arçelik acquired a 57% stake in Singer Bangladesh for $75M.[25]

In 2021, Arçelik and Hitachi Global Life Solutions has announced a new partnership. Hitachi GLS will transfer 11 subsidiaries outside Japan (two manufacturing and nine sales companies) into Arçelik Hitachi Home Appliances B.V. and sell a 60% stake in this entity to Arçelik for $343M. This entity will provide manufacturing, sales, and after-sales services for Hitachi branded home appliances (refrigerators, washing machines and vacuum cleaners, etc.) outside Japan.[26][27]

Brands

Technology and innovations

Arçelik has 17 R&D centers globally. Some of its innovative products include the first automated Turkish coffee maker Telve, the first washing machine in the industry made from recycled materials and tumble dryer with pet hair removal.[28][29]

As of 2022, Arçelik is #67 on WIPO’s ranking for “Companies That Filed the Most International Patent Applications” and is the only entrant to the list from Türkiye.[30]

Sustainability

Source:[31]

Arçelik A.Ş. was chosen among the first 15 companies to be accepted into the Borsa Istanbul Sustainability Index in 2014.[32] It has been accepted to the FTSE4Good Emerging Market Index in 2016.

  • CDP: Arçelik has been recognized for leadership in corporate transparency and performance on Water Security with an A score and on Climate Change with an A- score by the global environmental non-profit CDP.
  • Dow Jones Sustainability Index: Arçelik has achieved 87/100 in the S&P Global Corporate Sustainability Assessment (CSA) as of 21 October 2022.  For the fourth consecutive year, Arçelik achieved the highest score out of 46 companies assessed in the DHP Household Durables Industry based on the results of December 16, 2022.
  • EcoVadis: Arçelik has obtained a score of 70/100 and has been awarded a Gold EcoVadis Medal in 2022 for this achievement. This places Arçelik in the top 2% of companies rated by EcoVadis in the manufacture of domestic appliances industry.

See also

References

  1. 1 2 3 4 5 6 7 "Annual Report 2021" (PDF). Arçelik A.Ş. Retrieved 4 June 2021.
  2. ↑ "Factsheet" (PDF). Arçelik AŞ. Archived from the original (PDF) on 20 December 2016. Retrieved 11 April 2023.
  3. ↑ "Arçelik A.Ş.: Brands". Archived from the original on 23 October 2020. Retrieved 11 April 2023.
  4. ↑ "Arçelik A.Ş.: Corporate Overview". Archived from the original on 6 August 2020. Retrieved 11 April 2023.
  5. ↑ Main Page, Koç Holding Accessed on April 9, 2009.
  6. ↑ Consolidated Financial Statements of Koç Holding as of December 31, 2008 on http://www.koc.com.tr/NR/rdonlyres/D97A843A-8088-4C2D-90DA-12A26E476507/13391/KocKonsFS1208EN.pdf%5B%5D Accessed on April 9, 2009.
  7. ↑ Boneglia F., Goldstein A. (2007): Strengthening Productive Capacities in Emerging Economies through Internationalisation: Evidence from the Appliance Industry. In: OECD Development Centre Working Paper No 262, p.26 on http://www.oecd.org/dataoecd/24/3/39147683.pdf Accessed on April 10, 2009.
  8. ↑ Media Relations, Arçelik A.Ş. Corporate Website. Accessed on April 10, 2009.
  9. ↑ Lannin, Patrick (12 November 2010). "UPDATE 2-Electrolux sets new cost-saving plan". Reuters.
  10. ↑ "Arçelik". www.arcelikglobal.com (in Turkish). Retrieved 14 August 2023.
  11. ↑ "Arçelik | LG -". Arçelik | LG (in Turkish). Retrieved 14 August 2023.
  12. ↑ "Koç şirketleri global rekabete karşı birleşti". Milliyet (in Turkish). 3 November 1999. Retrieved 14 August 2023.
  13. ↑ "Arçelik iki yeni şirket satın aldı". arsiv.ntv.com.tr. Retrieved 14 August 2023.
  14. ↑ "Alman Blomberg artık Arçelikin... - Son Haberler - Milliyet". www.milliyet.com.tr. Retrieved 14 August 2023.
  15. ↑ "Arçelik, İngiliz markası Leisure'ı satın aldı - Son Haberler - Milliyet". www.milliyet.com.tr. Retrieved 14 August 2023.
  16. ↑ "Beko, Grundig'in tamamını satın aldı - Son Dakika Haberler". www.hurriyet.com.tr. Retrieved 14 August 2023.
  17. ↑ "CNN.com - Turkey switches on to TV market - Jan 17, 2005". edition.cnn.com. Retrieved 11 April 2023.
  18. ↑ "Arcelik to Pay $327 Million in Total for South African Defy". Bloomberg.com. 21 July 2011. Retrieved 14 August 2023.
  19. ↑ "Whirlpool to divest most of EMEA ops, form new entity with Turkey's Arcelik". Reuters. 17 January 2023. Retrieved 14 August 2023.
  20. ↑ "Arçelik, ABD'li Whirlpool'un Türkiye'deki üretim merkezini satın aldı". www.ntv.com.tr (in Turkish). Retrieved 14 August 2023.
  21. ↑ "Whirlpool to exit Russia, take $300 mln-$400 mln hit in second quarter". Reuters. 28 June 2022. Retrieved 14 August 2023.
  22. ↑ "Arçelik". www.arcelikglobal.com (in Turkish). Retrieved 14 August 2023.
  23. ↑ "Arçelik, Dawlance'ı 243 milyon dolara satın aldı". www.dunya.com. Retrieved 14 August 2023.
  24. ↑ "Arçelik". www.arcelikglobal.com (in Turkish). Retrieved 14 August 2023.
  25. ↑ "Arçelik". www.arcelikglobal.com (in Turkish). Retrieved 14 August 2023.
  26. ↑ "New Joint Venture Arçelik Hitachi Home Appliances - Hitachi in Europe | Inspire the Next". Hitachi in Europe | Inspire the Next -. 1 July 2021. Retrieved 14 August 2023.
  27. ↑ "KAP". www.kap.org.tr. Retrieved 14 August 2023.
  28. ↑ "Arçelik". www.arcelikglobal.com (in Turkish). Retrieved 14 August 2023.
  29. ↑ "Beko launches new appliance range made from recycled waste". IFA Newsroom. 8 December 2021. Retrieved 14 August 2023.
  30. ↑ "Arçelik'ten global ölçekte başarı". www.dunya.com. Retrieved 14 August 2023.
  31. ↑ "Arçelik". www.arcelikglobal.com (in Turkish). Retrieved 14 August 2023.
  32. ↑ "UN Global Compact | Borsa İstanbul, BIST 30'dan 15 Şirketin Yer Aldığı BIST Sürdürülebilirlik Endeksi'ni hesaplamaya başladı" (in Turkish). Retrieved 14 August 2023.
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