NURV
Type of site
Marketing agency
OwnerAndrew Fischer
URLhttps://www.nurv.com
Current statusActive

Nurv is a film production and viral marketing company based out of Colorado Springs, CO.[1] It was founded by Andrew Fischer.[2] Nurv's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005.[3] As of 2011, Nurv was producing a feature-length movie starring viral video stars titled The Chronicles of Rick Roll.[1]

Human ad space

Nurv CEO Andrew Fischer[4][5] first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375.[6] Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC.[7] He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay.[8] According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%.[8]

Web properties

In addition to serving clients, NURV owns and manages a medium size web forum called General Forum.[2] General Forum's 25,000+ members have made over 1,000,000 posts since its formation in 2000.[9]

Viral videos

NURV has produced several viral videos. NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.[10] In 2011, NURV made a viral video that was a concept trailer for an internet meme filled movie that NURV was producing called The Chronicles of Rick Roll.[1] It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.

References

  1. 1 2 3 "Viral video stars unite for 'The Chronicles of Rick Roll'". CNN. Retrieved 8 April 2011.
  2. 1 2 "About NURV". Retrieved 8 April 2011.
  3. ↑ "$37,375 payday: That's using your head!". NBC News. Retrieved 8 April 2011.
  4. ↑ "Viral Sensations Antoine Dodson, 'Double Rainbow Guy' and Others to Star in Movie". ABC News. Retrieved 2020-08-18.
  5. ↑ "Memes Could Hit The Silver Screen In "The Chronicles of Rick Roll"". TechCrunch. Retrieved 2020-08-18.
  6. ↑ Stryker, Jeff (11 December 2005). "Forehead Billboards". New York Times. Retrieved 8 April 2011.
  7. ↑ "Media Coverage". Human Ad Space. Retrieved 8 April 2011.
  8. 1 2 Puente, Maria (2 March 2005). "Rent this space: Bodies double as billboards". USA Today. Retrieved 8 April 2011.
  9. ↑ "The History of General Forum". Retrieved 8 April 2011.
  10. ↑ "RE-CUT: Inception-Style Dumb & Dumber Trailer". Best Week Ever. Retrieved 8 April 2011.
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