2012 MTV Video Music Awards
DateThursday, September 6, 2012
LocationStaples Center (Los Angeles, California)
CountryUnited States
Hosted byKevin Hart
Most awardsOne Direction (3)
Most nominationsRihanna and Drake (5 each)
Television/radio coverage
NetworkMTV
Produced byAmy Doyle
Garrett English
Jesse Ignjatovic
Dave Sirulnick
Directed byHamish Hamilton

The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles.[1] Nominations were announced on July 31, 2012. Rihanna and Drake were the most nominated artists that year with five nominations apiece, followed by Katy Perry and Beyoncé, who received four.[2]

One Direction was the biggest winner of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each.[3][4]

The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention. This was somewhat early for MTV's targeted audience.[5] Best Special Effects renamed Best Visual Effects.

Performances

Artist(s) Song(s)
Pre-show
Demi Lovato"Give Your Heart a Break"
Main show
Rihanna
ASAP Rocky
Calvin Harris		"Cockiness (Love It)" (Remix)
"We Found Love"
Pink"Get The Party Started" (intro)
"Blow Me (One Last Kiss)"
Frank Ocean"Thinkin' Bout You"
One Direction"One Thing"
Lil Wayne
2 Chainz		"Yuck!"
"No Worries"
Green Day"Let Yourself Go"
Alicia Keys
Nicki Minaj
(with Gabby Douglas)		"Girl on Fire"
Taylor Swift"We Are Never Ever Getting Back Together"
House artist

Source:[6][7][8]

Presenters

Pre-show

  • Sway Calloway – presented Best Video with a Message
  • James Montgomery – presented Best Electronic Dance Music Video
  • Jim Cantiello and Ton Do-Nguyen – presented Most Share-Worthy Video
  • Christina Garibaldi – Red Carpet

Main show

Winners and nominees

Nominees were announced on July 31, 2012.[2]

Video of the Year

Blue ribbon Rihanna (featuring Calvin Harris) – "We Found Love"

Best Male Video

Blue ribbon Chris Brown – "Turn Up the Music"

Best Female Video

Blue ribbon Nicki Minaj – "Starships"

Best New Artist

Blue ribbon One Direction – "What Makes You Beautiful"

Best Pop Video

Blue ribbon One Direction – "What Makes You Beautiful"

Best Rock Video

Blue ribbon Coldplay – "Paradise"

Best Hip-Hop Video

Blue ribbon Drake (featuring Lil Wayne) – "HYFR"

Best Electronic Dance Music Video

Blue ribbon Calvin Harris – "Feel So Close"

Best Direction

Blue ribbon M.I.A. – "Bad Girls" (Director: Romain Gavras)

Best Choreography

Blue ribbon Chris Brown – "Turn Up the Music" (Choreographer: Anwar "Flii" Burton)

Best Visual Effects

Blue ribbon Skrillex – "First of the Year (Equinox)" (Visual Effects: Deka Brothers and Tony "Truand" Datis)

Best Art Direction

Blue ribbon Katy Perry – "Wide Awake" (Art Director: Benji Bamps)

Best Editing

Blue ribbon Beyoncé – "Countdown" (Editors: Alexander Hammer and Jeremiah Shuff)

Best Cinematography

Blue ribbon M.I.A. – "Bad Girls" (Director of Photography: André Chemetoff)

Best Video with a Message

Blue ribbon Demi Lovato – "Skyscraper"

Most Share-Worthy Video

Blue ribbon One Direction – "What Makes You Beautiful"

Best Latino Artist

Blue ribbon Romeo Santos[10]

See also

References

  1. ↑ Montgomery, James (15 May 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT". MTV News. Retrieved 2012-05-15.
  2. 1 2 Kaufman, Gil (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". MTV News.
  3. ↑ "MTV's video music awards keep the entertainment to a minimum". Guardian UK. 7 September 2012. Retrieved 12 September 2012.
  4. ↑ "One Direction beat Justin Bieber and Rihanna at MTV awards". Daily Telegraph. 7 September 2012. Retrieved 12 September 2012.
  5. ↑ "Ratings dwindle for MTV's annual VMA show". AP. 11 September 2012. Retrieved 16 September 2012.
  6. ↑ performers
  7. ↑ Kaufman, Gil (2012-08-27). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Mtv.com. Retrieved 2012-09-07.
  8. ↑ "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV. Retrieved 4 September 2012.
  9. ↑ "About The 2012 MTV Video Music Awards". MTV. Retrieved 2012-09-07.
  10. ↑ on 09/06/2012 (2012-06-08). "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Nbclatino.com. Archived from the original on 2012-09-08. Retrieved 2012-09-07.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ↑ "2012 VMA Award Show". Tr3s. 2012-08-01. Retrieved 2012-09-07.
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