Background and Identification
Headquartered in Konan, Minato, Japan, Sony is one of the largest multinational conglomerates in the world. Sony is a leading company in numerous industries ranging from electronics to both film and television entertainment industries. Despite selling fewer television sets compared to other electronic giants such as Samsung or Toshiba, Sony remains to be the world leader in premier television (at last 55 inches) sales.
Sony began producing personal television sets in 1960 with the introduction of the TV8-301. Since then, Sony has moved from producing LED to LCD to now 8K HDR TV sets (2020). Bravia is the brand of Sony Visual Products Inc and is used for its television products. All current televisions produced by Sony will include the Bravia brand name on the device.
As of 2020, many Sony televisions now come equipped with various softwares and operating systems, such as the Android operating system. Furthermore, all televisions on the Sony product page for televisions are Smart TVs, which are televisions that are capable of browsing the internet and running other programs. The organic LED (OLED) and high-definition range (HDR) components of Sony televisions are its primary features that separate them from the rest of the televisions.